Ways To Improve Your Book Blog To Gain Followers, Increase Engagement & Tips For Small Book Blogs (Celebrating 1K Followers!)

Increasing your following, engagement and overall stats of your book blog isn’t easy. Never mind when you’re a newbie/small blogger, feeling overwhelmed with everything you need to be doing. The points I’m sharing today, are ones which have helped me, throughout my 3 years as a book blogger. I’ve split up the main three sections, with subsections within so we can dive a bit deeper into the how’s, what’s and why’s. I hope this post can help you out but a reminder that you should be having fun when blogging!

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Why You Should Be Striving For Quality Content Over Quantity

In my early days of blogging, I thought I needed to be creating multiple posts a week to get engagement. Whilst I wasn’t totally wrong, I’ve learned a lot in my 3 years of blogging, one of the things I’ve learned is quality > quantity. It can be very easy to fall into this hustle like culture, even with a book blog, where we make no money but it’s like a second job. You fall into this grind, you find your flow and many of us have experienced it with our blogs. The dizzying highs where we felt like we’d never run out of content to the dark lows where we consider quitting forever.

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Blogoween: Content, Hosts & Prompts

If you have no idea what Blogoween is, click here and you can go read the sign up post, which has all the information. If you’re here and are taking part, yayyy *throws pumpkins and spice at you* I honestly CANNOT explain to you guys my excitement for Blogoween. I think it’s mainly down to working with some of my fav people on this project, PLUS we’re plotting a Blogmas one *smirks*

But you’re all here for Blogoween, so Halloween and Autumn themed prompts is what you’re going to get!

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Blogoween is supposed to be fun! Don’t sit there stressing yourself out, over not having any ideas. Equally, if you have a ton of ideas, use them!


  • ONLY Halloween/Autumn themed posts allowed
  • Book Reviews MUST be Halloween/Autumn themed OR Horror/Paranormal/Thriller/Crime/Mystery in genre
  • Can use Hosts prompts (not compulsory)
  • Feel free to create your own prompts JUST check the list further down to make sure yours isn‘t similar to one of the hosts‘.


When Using Hosts Prompts

  • Can’t post before Hosts prompt date (e.g if you like a prompt on the 10th you can’t do it and post it before the 10th)
  • Must link back to hosts prompt post
  • Can post prompt AFTER Hosts prompt date (e.g if it went up on the 23rd you could post it any day after)
  • Can post the prompt on the same day as Hosts if you want

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You should know roughly who is hosting, if you read through the first post. As hosts we’ll do our best to blog hop to all your wonderful posts, I myself will make it my personal mission to get to you all. May take a while, but I’m determined. If you have any questions about individual prompts, you’re best to ask the Host of that prompt. For any general questions about Blogoween, leave them in the comments and I’ll get back to you ❤

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Below you’ll find all prompts that we Hosts have come up with, pick ‘n’ mix as you please. Equally you can ignore them totally and do your own. Prompts will be posted on blogs, at 10am UK time.

Host: Anthony @ Keep Reading Forward

Monday 1st
Prompt Title: Halloween Creatures Tag 2.0
Explanation: A tag based on popular Halloween Creatures 1.0 
Second Version will feature better prompts, possible new creatures (and some removed)

Tuesday 2nd
Prompt Title: Favourite Halloween/Fall Coloured Covers
Explanation: Gather your favourite book covers with Halloween/Fall colors, Orange/Black/Yellow/Red/Brown, and share in a post. Can also use books from your bookshelves and take a photo. Props are optional and encouraged. (can be an instagram challenge)

Wednesday 3rd
Prompt Title: Trick or Treat!
Explanation: Choose who and/or where they would like to go Trick or Treating!

Host: Kaleena @ Reader Voracious

Thursday 4th
Prompt Title: Top 5 Books about Witches
Explanation: List your Top 5 favourite books about witches

Friday 5th
Prompt Title: Creepy Crawlies
Explanation: Fictional monsters/creatures that you would hate to encounter IRL

Saturday 6th
Prompt Title: An Evening of Mystery & Murder (prompt inspired by Clue)
Explanation: You are hosting a Halloween-themed dinner party and seven of your favourite morally gray fictional characters and/or villains have accepted your invitation. Sometime during the party there is a murder, and there are only seven suspects – you and your guests. Who did you invite, who was murdered, what was the murder weapon, and where in the house did it occur?

Sunday 7th
Prompt Title: They Got My Back
Explanation: 5 characters you would want with you during the zombie apocalypse

Host: Camilla @ Reader In The Attic

Monday 8th
Prompt Title: Gory Magical Sweet
Explanation: Create one or more snacks (sweet or savoury) and a drink (if you want), all must be Halloween themed. Should be created with a mix of common food elements and parts of our beloved mythical and magical creatures. Just to be clear: things like rainbow unicorn sparkles aren’t gory. Get morbid.

Tuesday 9th
Prompt Title: Bookish Monster Bender
Explanation: You’re transported in various book but a bad surprise awaits you. Everything is horror and death, because a monster version has taken over the story.

Prompt objective is to do a monster bender version of book characters. You can choose who you want and imagine a dark horror version of their novel (you can add or not your ideas about the horror – re-written blurb or “how things went wrong”) and themselves. But the main thing to do is create a monster out of bookish characters. I suggest you look up on the internet a bit of the videogame Bloodborne monster aesthetic for inspiration. Oh, and don’t hesitate to add yourself to the scenery, survival weapons included. Or die.

Wednesday 10th
Prompt Title: Local Supernaturals Who Demand A Book
Explanation: Share your local stories of ghosts, supernaturals and what happens round your area. Either where you live, or nearby; can also share your own personal scary experience. These are the stories which you think, deserve their own novel – could add a blurb to the story. Can share as many stories as you wish as long they’re: horror/supernatural/scary/ghostly etc.

Host: Lauren @ Northern Plunder

Thursday 11th
Prompt Title: Spell List
Explanation: Using horror or halloween themed books create Book Spine Spells!

Friday 12th
Prompt Title: Loving the monsters always ends badly for the human
Explanation: Exploring and recommending my favourite creatures – vampires!

Saturday 13th
Prompt Title: 31 Horror Movies in 31 Days (2)
Explanation: I’m watching 31 horror movies throughout October; check out what I watched this week.

Sunday 14th
Prompt Title: Grimoire Notes
Explanation: A look into the horror books I’ve read so far this month, any reviews posted, thoughts on the books read, and what I plan to read throughout the rest of the month.

Host: Jamsu @ jamsudreams

Monday 15th
Prompt Title: Shapeshifter
Explanation: Characters You’d Like To Dress Up As In Halloween

Tuesday 16th
Prompt Title: Love Spells
Explanation: Favourite Ships at least one must be a supernatural creature

Wednesday 17th
Prompt Title: Hexes & Curses
Explanation: 10 Characters You’d Curse

Host: Anna @ The Bursting Bookshelf

Thursday 18th
Prompt Title: Top 5 Non-Horror Halloween Movies

Friday 19th
Prompt Title: Top 5 Thriller books

Saturday 20th
Prompt Title: Top 5 Bookish Costumes

Sunday 21th
Prompt Title: Review of Dark Inside by Jeyn Roberts
Explanation: It’s a new take on the zombie genre

Host: Sam @ Fictionally Sam

Monday 22nd
Prompt Title: The Sacrifice
Explanation: Characters or creatures that would die first in a horror film

Tuesday 23rd
Prompt Title: Bonded, Bewitched, Drowned
Explanation: Halloween version of Kiss Marry Kill with your favorite characters

Wednesday 24th
Prompt Title: Barely Breathing; Forever Haunted
Explanation: Books you’ve read that have left you emotionally crippled.

Host: Soph @ Bookwyrming Thoughts

Thursday 25th
Prompt Title: The Halloween Games
Explanation: Halloween-themed Hunger Games

Friday 26th
Prompt Title: What Spoopy Creature Are You?
Explanation: QUIZ (on the host blog), but everyone else can ponder what kind of spooky creature they would be

Saturday 27th
Prompt Title: Toil and Trouble
Explanation: Villain Halloween Theme – would you want a villain as a roommate, a villain as a companion in a haunted house, etc.

Sunday 28th
Prompt Title: I Summon Thee!
Explanation: Anything to do with resurrection – characters you wouldn’t resurrect, characters you would resurrect, etc.

Host: Clo @ Book Dragons (that’d be me 😉 )

Monday 29th
Prompt Title: Halloween In A Fictional World
Explanation: pick any fictional world that you’d love to experience halloween in

Tuesday 30th
Prompt Title: Trapped With You
Explanation: characters I’d want with me if I were trapped in a haunted house

Wednesday 31st
Prompt Title: The Veil Is Thin
Explanation – The 31st Oct is supposed to be a day when the veil between our world and the otherworld, is at it’s thinnest. As such, it was originally a day to ward of evil spirits; what spirits are you hoping to ward off? (e.g. paranormal characters, evil characters, writers block, procrastination etc.)

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Sharing On Twitter

Just a quick note, if you do have a twitter account and share your blogoween posts. Please, the hashtag, to help us hosts and other participants find your posts and tweets relating to the event.


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That’s all my lovely ghosties, if you have any questions about the prompts, make sure to ask the host themselves. Alternatively, if for some reason you’re nervous about asking the host, just yell at me. I’ll ask them for you and get back to you as soon as I can. This is the first time for us doing Blogoween Bookblogger Style, so please bear with us. We’ll be learning from our mistakes, for Blogmas this year. So that next year, they’ll both be better, run smoother and be more fun!

I will also be creating both a Blogoween and Blogmas page on my blog, with posts and all relevant information included there. Enjoy plotting your spooky posts! And I can’t wait to blog hop to you all!