In my early days of blogging, I thought I needed to be creating multiple posts a week to get engagement. Whilst I wasn’t totally wrong, I’ve learned a lot in my 3 years of blogging, one of the things I’ve learned is quality > quantity. It can be very easy to fall into this hustle like culture, even with a book blog, where we make no money but it’s like a second job. You fall into this grind, you find your flow and many of us have experienced it with our blogs. The dizzying highs where we felt like we’d never run out of content to the dark lows where we consider quitting forever.
Now I’m not here to tell you posting multiple times a week is too much and you’re doing it wrong. The only right way is for you, the right way for me is not the right for another person. For example not everyone would post 5 times a week, equally posting once a week may not be for you either! It’s all about finding that sweet spot, which works for you and where you are truly happy with your content.
I find myself spending more time on each post, letting go of the need to just post because its been a while. Instead I focus on the quality. Is this post longer than it needs to be? Could I expand more on this point? Does this need rewriting? How is the formatting? Do I like it or does it need work? I used to post multiple times a week – now I’m content to just post once a week. Allowing me to channel my energy into really promoting those posts. Let’s get into some of the reasons why I personally believe you should focus on quality and not quantity content!
People Notice When You Put In The Extra Effort
It shows when someone has put in a lot of effort and time into something. I’m not saying that you need to put in endless hours to your posts…this is a hobby. It should be fun and not like a job
even though it will often feel like a job most of the time Even if they don’t say it, they will notice things like a change of formatting, new graphics maybe a new layout.
Perhaps your structure is more refined this time around, less rambly
I can dream or perhaps you’re able to create a longer post. Whilst I enjoy creating content, I also enjoy seeing people engage with my content. A big part of getting people to engage with your content, comes from connecting with others, the visuals of your posts and blog, the topics you talk about and how well you’re able to promote yourself.
As book bloggers we tend to consume a lot of content by other book bloggers. So we know better than anyone, how much time it takes to write a simple post; without the formatting, without graphics. The bare bones can take hours, to reach the final product can take weeks, months even. It’s ok to rush posts, it’s ok to take your sweet time with them too. Go at your own pace, there’s no need to be trying to keep up with book bloggers you admire. Why? You are your own person, your own voice and those book bloggers you admire will probably tell you that you should do you. Be yourself, go at your pace and eventually you’ll find your rhythm.
I notice when bloggers put in a lot of effort and energy into posts, I also notice when blogs tend to be saturated with book blitz, reviews and promo posts. Don’t get me wrong, it’s wonderful to support authors, books and all of that. Yet it doesn’t entice me to engage with you when there’s no content there for me to connect with. The effort you put into creating content, should be the amount of energy you can give, without feeling drained and like blogging is becoming a chore. If you only want to spend 3 hours max on a post, do so! If you want to spend a week on a post to get it just so, do so!
You Feel Proud Of What You’ve Created
I don’t know about y’all but there’s nothing more satisfying, then sharing something with someone when you’re proud of it. I’m talking about when you put your time, energy and soul into it. Whether it’s an essay for school, homework that really captured your attention, something creative that you just got immersed in. There’s something about being able to share that with others, show them what you’ve created and whilst not everyone will praise it. You should still feel proud of what you created.
The same can be said for online content. I want to be proud of the content I post on this blog, I hope it can be useful to others so you’re able to grow and improve too. I know not everyone will like my content or me and I’m ok with that.
mostly ok with that, I have days where I’m not and days where I’m fine with the idea of people not vibing with me I’m proud of me, my content and all I’m doing and so should you be! Your opinion is important, the most important when it comes to the things you create. We are of course our harshest critic but you should take a moment, to step back and really pat yourself on the back.
You have a blog, you’re creating content and you’re learning as you go. Maybe you don’t have a blog, whatever you’re doing though remember to feel proud of what you accomplish. It’s not being selfish, self centred or obnoxious. You are allowed to feel pride, you are allowed to share the content you work so hard on and don’t let anyone tell you otherwise.
Ahem…to circle back to our point after my mini pep talk 😉 I always feel a sense of pride now with my posts, a feeling I didn’t feel before I switched up my formatting. The visuals can make a huge difference too, to how you feel and view your own work. For me, my formatting is one of my favourite things about my posts at the moment. Watching my post take on this wonderful structure, where the colours reflect my favourite colours and everything has a place and purpose. It doesn’t always have to make sense to other people…sometimes it’s enough for it to just make sense to you. Like certain parts of my formatting make sense to me but to other people they’d not draw the link or connection. That’s ok too.
Less Likely To Burn Out
The more pressure I placed on myself to produce content for the blog, the closer I got to being creatively burned out. Especially as I used to be taking a Graphic Design course for the first two years of being a book blogger. That meant I was nearly always using my creative energy and eventually I ran out. I’d pulled on it too much, for too long, without replenishing it. I paid for that by having to take a hiatus simply because I was drawing a blank on all content. Creative burnout is a different type of cruel punishment I find, when you’re a creative at heart and soul, having that block really hurts. Just know it’s only temporary, you can get your creative energy restored as you begin to consume more content. Focus on yourself and gradually ideas will begin to flow through you once more.
Generally though, I’ve found that prioritising the quality of my content has meant I’m less likely to burn out. This is due to me focusing on the quality of maybe 4 posts vs 12 posts. I’m able to channel my energy and time into making those posts ones I’m proud of posting. My brains not worrying about not having enough content for the month or that we’re going to run out next month…which leads nicely onto my next point!
You’ll Have More Content To Spread Out Through The Months…Instead Of Losing It All In One Month
I’ve made this mistake so many times. I can’t begin to tell you how much I wish I’d paced myself better in the early days, still I’m here now. Pacing myself at last and enjoying being able to take my time with creating content. If we were to focus in on book blogs for this point, it can be really hard to create content where you get engagement. Particularly if you’re only reviewing, as reviews are still not getting the same kind of engagement as say discussion posts.
Something I’ve been implementing into my bullet journal these last few months, is a brain dump. Primarily I use it for blog post ideas, not all of them will become a fully fleshed out post, however those that don’t can always spark an idea for another post. If you don’t write it down, even in note form, you’ll never know if it could’ve been a wonderful post, which brought you engagement.
Taking your time to create a post will usually mean you’re spending more time on it, thus you don’t have as much time to spend creating more content. Depending on how much time you’re spending per post, how often you want to post and the quality of post you want to attain each time. Will depend how many surplus ideas you have to play with in the coming months.
For example, I had planned to launch two new series on my blog by now. Unfortunately due to my work life getting busy, resulting in reading being sporadic for me (I erm struggle to prioritise reading ooops). It’s meant these series aren’t finished as I need to read and finish books for them to start. It’s not a problem though, it just means I’ll have content to fall back on eventually, which will be nice. Luckily I’m able to fall back on other post ideas I’ve had in the past, so I’m still able to post once a week.
In the end though this is your call to make, just don’t feel like you need to post all your ideas in one month. There are 12 months in a year, plenty of space for your wonderful content to see the light of day when you’re ready!
Consistent Posting =/= A Huge Quantity
I feel like a lot of us make the mistake of thinking, in order to succeed and grow as bloggers, we need to post OFTEN and have a lot of posts go up. Yet I wonder if any of these questions had crossed your mind before you read this post. How do you plan to be consistent with burn out? How are you going to create content when you’ve used up all your ideas in a month? Consistency doesn’t mean posting 3 times a week if you don’t want to. It’s about posting content regularly, gradually your readers will come to learn that you typically post say 3 times a week whereas for another blogger they may only post on Fridays
lmao hi, I usually only post Fridays these days any other posts are extras
There are so many ways for you to remain consistent without burning yourself to ash. Scheduling ahead is my favourite way of remaining as consistent as I can be. Whether it’s prewriting a months worth of content before hand or a few days before. Scheduling ahead even by a day, a few hours, it all helps in the long run I feel. Another way is to use a planner, if scheduling isn’t for you then visually map out when you’d like things to go up. It can be a loose guide – for example a goal for me this October is “to post once a week on the blog” – I don’t specify a day although it’s likely to be a Friday. It doesn’t have to be though and that’s the beauty of just giving yourself a gentle guide without restricting yourself to the point you’re stressing over meeting self imposed deadlines.
Fun fact I’d planned for this post to go up in September, however I was struggling with where I wanted to take this post. I let it sit, let myself stew over the topic and then one day I just sat down and drafted the entire thing. My writing process isn’t going to be the same as yours, I’m well aware not everyone is able to just sit for a few hours and churn out nearly 2k words in one go.
I hope this post has at least helped some of you, reassured you and caused you to think about the content you’re making. At the end of the day, it’s your space to make content, I just wanted to chat about what I’ve found now that I’ve prioritised quality > quantity.
How often do you post a week/month? Do you feel like it’s too much? Or are you comfortable with how often you post? Do you wish you posted more/less? Have you ever experienced creative burn out? Talk to me in the comments and thank you so much for reading!