I had a blog identity crisis. Rebranding your blog isn’t something you should do without properly thinking it through. There are several things you should take into account before you think about changing your blog. Whether that’s just the blog name and graphics or includes the URL as well. Today I want to share what caused me to rebrand my blog when it was just over 2 years old, what I’ve learned and more!
I Didn’t Connect With My Blog
I think this was the main thing I started to notice. I often pull up my blog on the home page, and originally it was called Book Dragons and when 16 year old me created the blog that name clicked with me. However as I’ve grown in the 2 years and counting of blogging, my blogs grown with me and as much as I adore books and am a bookdragon…that name no longer connected with me. When I pulled up my site I no longer felt inspired to write and that was down to the graphics so my blog did go through several graphic revamps which for a while helped as the name still felt right.
It was when the name Book Dragons no longer connected that I knew I may have to rebrand, coupled with the fact I’d been contemplating rebranding for quite a while. Originally though I’d planned to rebrand when I went self hosted but considering I have no idea when I’ll be able to go self hosted…I knew it had to happen sooner rather than later.
Things To Do If You Don’t Connect With Your Blog
Before you jump the gun so to speak and think you need to totally rebrand your blog, ask yourself these things and try some of them out, see if they help you reconnect with your blog. As humans we’re very visual creatures, sometimes all we need is a change on our blog or a restructure and BAM we click with it again.
- Change the colour scheme: this is a pretty easy one to do, colours play a HUGE role in whether we connect with something or not. They also affect our mood, so a great place to start is the colours on your blog.
- Change the blogs theme: if you’re on free wordpress then you can choose out of quite a lot of free themes. Find something new that speaks to you, that you think will help you make your blog reflect more of who you are.
- Change the graphics: changing the graphics depending on how you create/use your graphics can be easy or hard. For myself, as someone who studied both art in school and graphic design in college, I create my own. I’m lucky enough to have the software to be able to. A lot of the book blogging community though use various sites that offer royalty free graphics/stock photos. (e.g canva, unsplash etc)
- Ask yourself what is it that isn’t connecting with you? If it’s the appearance of your blog then you probably don’t need to rebrand at this point…not unless its the appearance AND blog name.
Blog Identity Crisis
Like the name suggests, you no longer connect with the identity of your blog. It’s a totally normal reaction I think if you’ve been blogging for over 1 year and have grown as a person and blogger. Particularly when your interests widen, change and develop, as bloggers and particularly for us book bloggers we want our blogs to reflect us. When our blog no longer reflects this, whether through the name, the appearance it can cause us to have a blog identity crisis and us go screaming into the wilderness as we consider changing EVERYTHING about our blog.
Any logic, sense or calmness leaves us because we’re just a mess of panic wondering how we can fix it. The idea of rebranding will cross our minds before we dismiss it usually because of the amount of work it requires, no matter how new your blog is…you’ll still have work to do to rebrand. Rebranding takes energy…energy not all of us have.
Once I realised I was having an identity crisis and revamping the graphics wasn’t helping, I realised the main reason why was with the name. Book Dragons didn’t click with me anymore and that was ok
maybe not at the time though because I was just a ball of stress trying to think of a new name. I then began the process of figuring out what name I wanted, at the end of the day if you talk to me on a regularly basis or know me in real life, I will mention needing a cuppa/tea at least once. The amount of tea I drink for a teenager is a lot. let’s not talk about the fact I’ve managed to drink over 12 cups of tea in a day before
I had numerous meltdowns over choosing a name because whatever name I picked, would be the name I’d stick with for hopefully the rest of the blogs life. Also as a sidenote for those who are on free WordPress, you can only change your URL ONCE. My old url used to be bookdragons247.wordpress.com but I instead changed it to cuppaclo.wordpress.com which means if I want to change it again…I erm can’t. I’d need to set up a new blog to get the URL to match with the name. (of course if you’re not bothered about the URL matching the blog name…then you’re fine)
Eventually I settled on Cuppa Clo as it included the word “cuppa” which if you look it up is the informal British word for saying cup of tea. It also includes my nickname and it feels like me, the name feels right and I feel connected to the name. I also love the freedom it gives me as whilst this is a book blog and a lot of the content is about books. I do enjoy posting about other things and being able to without feeling restricted by name. Likewise when the blog was called Book Dragons, I felt like I had to have a graphic of a dragon and books because it was the blog name. If there’s one thing I’ve learned about myself, I don’t like being restricted to things, it doesn’t sit well with me.
Halp I’m Having A Blog Identity Crisis!
Remember to breathe, relax and don’t make any impulsive decisions. Or…try not to? Sometimes impulsive choices work out well, often though they don’t so try not to, think things out. You’ll need to consider whether you do want to rebrand your blog, if yes do you want to rebrand everything or just the name and graphics? You don’t need to change your blogs URL as well but I do recommend that you do, so everything matches and is cohesive.
I’d also suggest talking with your fellow blogging friends, bounce ideas back and forth and do some mind maps, drawings yourself of some of your ideas if you do want to rebrand. It took me easily 5+ months before I settled on Cuppa Clo, then I had to tweak the graphics and switch up the colour scheme. I also switched out the featured images from being my own photos to being more cartoon like with my graphics. They feel like they reflect me and my personality a bit better. I love photography don’t get me wrong but the pressure I was putting myself under to take photos for the blog wasn’t great.
Rebranding isn’t something I’d willingly put myself through again. Below I’ve compiled a list of things to consider when you know you definitely want to rebrand, so I hope the list helps you out!
- Name: what about your blog name doesn’t feel right? is it to restrictive? does it not fit with your niche? is it too difficult for people to easily remember?
- URL: are you going to change your URL as well as your blogs name or leave it as the old URL? if you leave it as the old one, this may cause confusion BUT it will make it easier for people to still find your blog instead of seeing a deleted site. (unless you’re moving to self hosted in which case you use a plugin to do a redirect for peeps!)
If you do change your URL, try and keep it as similar to the new blog name as possible and try to avoid having A LOT of numbers in it. Even having 3 numbers in your URL like mine did was a pain. People will still find your site and it’s helpful to forewarn your readers that you’re going to be changing the URL, whether that’s in a blog post, on social media or via email etc.
- Appearance: try to keep to a colour palette, it allows your blog to look cohesive and helps create a brand. I’d suggest a max of 5 colours although my colour palette is more than 5 I do reuse the colours within the graphics on my blog, so everything blends. Are you going to include photography or maybe you love drawing digitally and are going to use your own art on your blog! Let your blog reflect you in its appearance and overall aesthetic, however you want to do that is up to you, just be sure you’re not infringing on any copyrights!
I hope this post helped you if you’re struggling with what to do with your blog! I also hope it was fun to see how and why I chose to rebrand my blog, have you rebranded yours? If not do you plan to? Lemme know in the comments!